Sports writers are talking … oo-la-la, to wit:

MediaMatters.ORG/research/200910070030

From an October 6 Los Angeles Times blog post:
In a statement released today, Limbaugh said he's partnering with St. Louis Blues owner Dave Checketts in a bid to buy the St. Louis Rams. …

Sports journalists and figures blast idea of Limbaugh as NFL owner

– CBSSports.com's Freeman: "My head exploded after hearing this Limbaugh news. … Limbaugh is a pungent bowl of stark raving bigoted lunacy."

– WashingtonPost.com's McCardell: "Limbaugh would definitely hurt" the Rams, "the way he talks makes me think he's a racist."

– WashingtonPost.com's Oben: "I'm not sure what's lower: Rush Limbaugh's approval rating in the African American community or JaMarcus Russel's [sic] passer rating."

– Black Sports Online's Littal: "Is this the person you want to be a face of the franchise?"

– Post-Dispatch's Burwell: "Limbaugh's American Dream is a potential nightmare waiting to happen for the Rams."

– ESPN's Blackistone: "We can't have Rush Limbaugh in the NFL. He had his chance and he ruined it."

– ESPN's Cowherd: "[B]ad idea … you want a low-profile guy running the club."

– Deadspin.com's Bennett: "Horrible Person Wants To Buy Horrible Team."

– Yahoo! Sports' Darnell: Limbaugh's "very presence brings politics into the football," he is "so polarizing."

– Review-Journal says, "If the Rams' present is dim, the future could be more dismal," cites Limbaugh's "history of racially insensitive comments."

If the Rams don't look so good now, fans probably don't like looking forward to the future of the franchise. Hey, maybe Big BIgot can do for the character of the NFL what he has been doing for the hate-bait character of national politics.